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This suggests that pricing products within the place between "too expensive" and "too cheap" is a good way to keep customers happy. influence of pricing strategies on consumer behaviour Influence of Culture in Marketing - PHDessay.com IJREH | Marketing Strategy: Pricing strategies and its influence on ... In step one, our model consumer gathers the information needed to make an evaluation. Often, the advertisements and the promotion strategy are re-used in different parts of the world on account of the type of customer. . A price that is neither too high nor too . The general objective of this study is to investigate the impact of multiple pricing strategies on consumer purchasing behavior, a case study of MTN and Globacom Nigeria. 2. influence of pricing strategies on consumer behaviour size of hotel industry in canada; pglogical replication; This chapter looks at how a company's pricing strategy can leverage network effects arising from peer group interaction to influence consumer behaviour. Marketing strategies and tactics are normally based on explicit and implicit beliefs about consumer behavior. still when? Decisions based on explicit assumptions and sound theory and research are more likely to be successful than the decisions based solely on implicit intuition. The results show that Competitive Pricinghas significant positive influence on consumer behaviour at 5% level. The impact of pricing strategy on consumers' willingness to pay or willingness to make trade-offs between price and quality. At the right time. External influences are the key factors that influence people's behaviour. Consumer Behaviour: Factors, Importance, Examples, Process, Factors, Models The Impact of Pricing Strategy on Consumer Purchasing Behavior